Most startups can tell you what they do and how they do it. Very few can articulate why anyone should care. 

I know how to find the "so what?" in every business – the angle that piques media interest, the narratives that cut through noise and the strategic positioning that drives real growth.

For nearly 20 years, I've helped tech companies of every size – from stealth-stage startups to Fortune 500 powerhouses – secure the press that creates new categories, builds credibility and attracts customers.

I've launched media darlings like Nima and Kalogon (both featured on TIME's Best Inventions), transformed growth-stage startups like Traackr and OpenComp (Fast Company’s Most Innovative Companies) into industry experts, and led corporate and product communications for industry titans such as Samsung, Salesforce and VMware. My clients have been featured in top-tier business, tech and industry press, from Forbes to Fortune, TechCrunch to The Information, and trades across AI, healthcare, martech/adtech, retail, HR and more.

I founded Changemaker Communications on the belief that PR isn't just about press releases or chasing vanity metrics. It's about crafting stories that build awareness, expertise and trust that last beyond a single launch. I specialize in working with companies at their most critical inflection points – raising funding, launching products and entering new markets – to turn moments into sustained momentum.