Traackr has become the go-to resource for media – reporters come back to Traackr time and again for their data and insights on the latest trends in the creator economy. Traackr is regularly earning a high share of voice against competitors in the space, as Changemaker has built strong media relationships across top-tier beauty and fashion trades as well as marketing and advertising trades that get their name in front of their ideal customer.
Results
The martech ecosystem is a crowded place, and despite being a somewhat recent phenomenon, influencer marketing platforms have also quickly multiplied. Changemaker was tasked with helping Traackr’s influencer marketing platform stand out from competitors to reach beauty and fashion brands and the media who cover them.
Challenge
Changemaker leveraged Traackr’s vast database of influencer intelligence to discuss the social strategies of brands and influencers. Changemaker routinely identifed and shared top viral trends with media to not only show off what the platform can provide, but also to share insights and cultural context that marketers today must know to be successful in a social economy.
Approach
Happy Clients
The Go-To Resource for Influencer Intelligence
client:
press:
The timely news and supporting research was a winning formula for the launch of OPEN Imperative. Changemaker secured coverage in top-tier national publications such as CNBC, Bloomberg, Fortune and Cheddar, as well as HR verticals like HR Director and Protocol Workplace. OpenComp was a leading voice for progressing equal pay, which solidified media relationships for future stories on compensation best practices.
Results
As a burgeoning startup, compensation software provider OpenComp needed to quickly build brand awareness and differentiate itself from new competitors in the hot HR tech space. The company was founded on the idea that compensation should be fair and transparent and was launching a social responsibility arm to close the gender wage gap still prevalent in the U.S.
Challenge
To announce this new initiative and include OpenComp’s expertise in the conversation around equitable pay, Changemaker centered a multifaceted launch campaign around National Equal Pay Day. Changemaker supported the branding and communications strategy for OPEN Imperative (Organizations for Pay Equity Now) from soup to nuts – crafting tentpole research on the barriers to achieving equal pay in the workplace, hosting a virtual media preview during COVID and managing multiple stakeholders that made up this new industry coalition.
Approach
The Pay Equity Imperative
client:
press:
After the TechCrunch article was published, Changemaker continued outreach to a wider list of relevant media in tech, securing follow-on coverage in top-tier outlets read by tech professionals, such as Fortune, Axios, The Information, SiliconANGLE and more.
Results
Nextdata wanted to announce its seed round of funding as the first public milestone for the data mesh platform provider. The startup wanted to reach top tech talent and grow excitement to join the team. Though data mesh had been introduced as a concept years ago, Nextdata would be the first data mesh native platform on the market and needed visionaries and critical thinkers to be a part of the future of decentralized data.
Challenge
To get in front of tech talent, Changemaker focused media outreach to Silicon Valley outlets like TechCrunch, which had high visibility among startups, VCs and the tech community at large. By offering an exclusive to TechCrunch, Changemaker secured a valuable feature story ahead of the announcement date.
Approach
The Data Mesh Pioneer
client:
press:
